Biblioteca Digital de VanguardiaRECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ
Taking into account the symbolic value that brands have and that their learning takes place in a social environment mediated by peers, family and the media, this document will address the socialization processes of the consumer of children between 7 and 11 years old. Bogotá in the snacks category. T...
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4074 |
| _version_ | 1782344934562463744 |
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| author | Márquez Linares , Natalia |
| author_facet | Márquez Linares , Natalia |
| author_sort | Márquez Linares , Natalia |
| collection | Revista |
| description | Taking into account the symbolic value that brands have and that their learning takes place in a social environment mediated by peers, family and the media, this document will address the socialization processes of the consumer of children between 7 and 11 years old. Bogotá in the snacks category. The main results presented here allow us to identify three types of consumer according to their socialization: the independent, the dependent and the conciliatory and the different practices that boys and girls carry out as a result of the dialogue between them and themselves as consumers and the snacks. |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4074 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-40742020-10-03T17:34:30Z RECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ DEL RECREO Y OTROS DEMONIOS: SOCIALIZACIÓN DEL CONSUMIDOR DE SNACKS DE NIÑOS Y NIÑAS ENTRE LOS 7 Y 11 AÑOS DE BOGOTÁ Márquez Linares , Natalia Socialización del consumidor niños niñas marca snacks Consumer socialization boys girls brand snacks Taking into account the symbolic value that brands have and that their learning takes place in a social environment mediated by peers, family and the media, this document will address the socialization processes of the consumer of children between 7 and 11 years old. Bogotá in the snacks category. The main results presented here allow us to identify three types of consumer according to their socialization: the independent, the dependent and the conciliatory and the different practices that boys and girls carry out as a result of the dialogue between them and themselves as consumers and the snacks. Teniendo en cuenta el valor simbólico que tienen las marcas y que el aprendizaje de éstas se da en un entorno social mediado por pares, familia y medios, en el presente documento se abordarán los procesos de socialización del consumidor de niños entre los 7 y 11 años de Bogotá en la categoría de snacks. Los principales resultados que se presentan aquí permiten identificar tres tipologías de consumidor de acuerdo con su socialización: los independientes, los dependientes y las conciliadoras y las diferentes prácticas que realizan los niños y las niñas como resultado de la interlocución entre ellos y ellas como consumidores y los snacks. Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4074 Colección Académica de Ciencias Sociales; Vol. 4 Núm. 1 (2017): Ene-Jun; 16-28 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4074/3772 |
| spellingShingle | Socialización del consumidor niños niñas marca snacks Consumer socialization boys girls brand snacks Márquez Linares , Natalia RECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ |
| title | RECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ |
| title_full | RECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ |
| title_fullStr | RECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ |
| title_full_unstemmed | RECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ |
| title_short | RECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ |
| title_sort | recreation and other demons: consumer socialization of snacks for boys and girls between 7 and 11 years old in bogotá |
| topic | Socialización del consumidor niños niñas marca snacks Consumer socialization boys girls brand snacks |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4074 |