Biblioteca Digital de VanguardiaStudy of the Instagram communications strategy of sports startups in Spain
This paper focuses on the analysis of the communication role of sports startups in the main social net-works -Instagram- especially based on the narratives used. Due to the great importance of digital communication for business development, the main objective of this research is to find out how digi...
| Autores principales: | , |
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| Formato: | Revistas |
| Lenguaje: | Español Inglés |
| Publicado: |
Universidad Politécnica Salesiana (Ecuador)
2023
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| Acceso en línea: | https://universitas.ups.edu.ec/index.php/universitas/article/view/7003 |