Unconventional service strategies: a challenge in organizational design por Vergara-Streinesberger, Francisco, Robledo-Fernández, Juan Carlos, Aguilera-Prins, Zully, Camargo-Gutiérrez, Gustavo

“…This process is determined by tastes, preferences, culture, values, and principles among other elements that constitute the real and potential customers profle, therefore the companies have recognized the importance of the inside-out growth, founded on a backed up productive effectivity, external logistics, marketing, sales and above all a special service designed and developed on a differentiated approach for a customer emotionally different who possess as well a complex scheme of needs, coherent in a basic level but particular in a higher one.…”
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